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What’s Your Property Worth?


Almost There! You’re 1 Step Away

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We’re Gathering Your Property Information. Your Home Valuation Report Will Arrive In Your Mailbox.



Mike and Tim realize that selling your home is a stressful process. They are conscious of alleviating this burden from his sellers. With his expert market knowledge of Bay Area real estate, Mike and Tim knows the necessary steps to make this process as smooth as possible. From pricing your home properly from the onset, to managing all aspects of the sale (disclosures, staging, escrow, etc.), their process is the recipe to helping his clients get the best price possible. Always accessible, his communication skills and follow through are second to none.


Let's Talk

Meet with the Hood Farrell Group to discuss your plans and goals, trends in the current marketplace, and assess your property's qualities and characteristics. The Hood Farrell Group will analyze comparable property sales, assess the competition, work with you to determine pricing strategy, and outline a strategic plan to achieve the best possible result for you as a seller.


Setting the Stage

From applying a fresh coat of paint to rearranging furniture, the Hood Farrell Group will ensure that the property is visually ready for showing. The Hood Farrell Group will schedule a professional photo shoot, commission an illustrative floor plan, and prepare a listing description. At this time, you should also sit down with the Hood Farrell Group and complete the Seller Disclosure documents that will be necessary for the transaction.


Going Live

The listing is broadcast on Compass.com and sent across our 100+ partner sites for the duration of the selling process.


Spreading the Word

The Compass.com marketing team produces beautiful print collateral to strategically showcase your property. The Hood Farrell Group develops and executes an intelligent, effective paid marketing plan in relevant publications. Eye-catching property signs are produced and placed outside your property.


Making Connections

The Hood Farrell Group continuously leverages professional contacts and the Compass Network Tool to find ideal buyer brokers.  Open houses are hosted for both brokers and clients on an ongoing basis.


Building a Strategy

The Hood Farrell Group conducts an assessment of the market response within the first 30 days of your listing going live. Feedback from agents and buyers is aggregated, and the listing strategy revised if needed.



You and the Hood Farrell Group will establish the best method and frequency of communicating as the process unfolds. The Hood Farrell Group will provide you with regular feedback and will keep you updated with continuous traffic metrics and information from the market.



Once we receive an offer, the Hood Farrell Group will contact you to review the terms of the offer and analyze the pros and cons. Together you will decide how to respond to the buyer in one of several ways; by accepting the offer, rejecting the offer, or making a counter offer.



Once a contract has been agreed to and signed by all parties, an escrow will be opened and the buyer's contingency period will begin. Timelines for the completion of buyer and seller responsibilities will be listed in the purchase contract and adhered to in the escrow. The Hood Farrell Group will keep a close eye on the timelines and ensure that you are in compliance with your responsibilities, while also holding the buyer's side to task to keep the process moving.



The Hood Farrell Group will monitor and coordinate all the details necessary to get you to the finish line.  Once the buyer has performed their inspections, removed their contingencies, and the loan (if any) is ready to fund, the Hood Farrell Group will arrange the final walk-through. At or near this time the escrow will close, payment will be made, and the keys will be handed over to the buyer.

Your Marketing Timeline

Working with our in-house marketing and advertising agency, I will target the right audience across the most effective channels through cohesive branding — all to elevate the style and story of your home.

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