Sellers

Mike and Tim realize that selling your home is a stressful process. They are conscious of alleviating this burden from his sellers. With his expert market knowledge of Bay Area real estate, Mike and Tim knows the necessary steps to make this process as smooth as possible. From pricing your home properly from the onset, to managing all aspects of the sale (disclosures, staging, escrow, etc.), their process is the recipe to helping his clients get the best price possible. Always accessible, his communication skills and follow through are second to none.

Setting the Stage

From applying a fresh coat of paint to rearranging furniture, the Hood Farrell Group will ensure that the property is visually ready for showing. The Hood Farrell Group will schedule a professional photo shoot, commission an illustrative floor plan, and prepare a listing description. At this time, you should also sit down with the Hood Farrell Group and complete the Seller Disclosure documents that will be necessary for the transaction.

Spreading the Word

The Compass.com marketing team produces beautiful print collateral to strategically showcase your property. The Hood Farrell Group develops and executes an intelligent, effective paid marketing plan in relevant publications. Eye-catching property signs are produced and placed outside your property.

Building a Strategy

The Hood Farrell Group conducts an assessment of the market response within the first 30 days of your listing going live. Feedback from agents and buyers is aggregated, and the listing strategy revised if needed.

Negotiations

Once we receive an offer, the Hood Farrell Group will contact you to review the terms of the offer and analyze the pros and cons. Together you will decide how to respond to the buyer in one of several ways; by accepting the offer, rejecting the offer, or making a counter offer.

Closing

The Hood Farrell Group will monitor and coordinate all the details necessary to get you to the finish line.  Once the buyer has performed their inspections, removed their contingencies, and the loan (if any) is ready to fund, the Hood Farrell Group will arrange the final walk-through. At or near this time the escrow will close, payment will be made, and the keys will be handed over to the buyer.